Adopting a tailor's approach, Patricia Urquiola designs the new family with reference to the characteristic Brazilian spirit, which lives in abundant, spacious and comfortable furnishings, somehow evoking distant landscapes and cultures. For Plumon, Urquiola designed a light structure on which to "moor", to wrap a custom-made, upholstered dress. This ribbed padding, characterized by seams, is not only aesthetically pleasing, but also provides comfort. Aesthetics are guided by fit.